Developing a Cutting Edge Spine Program

Brian Bizub 3Brian Bizub

Senior Advisor, Director of Service Line Development and Practice Management


Spine surgeons are paying closer attention to the patient experience at their practice as patients play a bigger role in choosing their specialist. Even baby boomers are going online today to educate themselves about their medical conditions and looking for the best specialist to fulfill their needs.

“Spine is definitely a service line that is growing,” says Brian Bizub, CEO of Palm Beach Orthopaedic Institute in Southeast Florida. “People are living longer and are more mobile so they are having back pain. In the past, people weren’t as active in sports during their later years, and that’s causing great problems as well. Spine care needs to be a comprehensive program these days to treat patients and return them to activity.”
See the rest of what Brian has to say in his recent article in Becker’s Spine Review:



About the Author:

In addition to his role as the CEO of OrthoVise and as a consultant for DJO Global, Joe enjoys working as the Program Manager for Outreach and Development within the University of Wisconsin Hospital Department of Orthopedics and Rehabilitation. He has worked for the University of Wisconsin Hospital since 1991 and had been the Manager of Athletic Training Services for 14 years prior to assuming his current role in January of 2011. In his past role as manager of Athletic Training Services, Joe managed the function and performance of most of the 43 athletic trainers within the University of Wisconsin Hospital. Athletic training roles included but were not limited to athletic training outreach, physician extender, autonomous sports rehabilitation, administration, education and research. Joe currently coordinates business and philanthropic development activities for the UW Hospital Department of Orthopedics and Rehabilitation and University of Wisconsin Department of Orthopedics and Rehabilitation. He represents the needs of all orthopedic subspecialties including Hand and Upper Extremity, Joint Replacement, Orthopedic Oncology, Sports Medicine, Spine Medicine, Pediatric Orthopedics, Foot and Ankle, and Orthopedic Trauma. Joe remains committed to sports medicine and athletic training in multiple capacities, both internal and external to the organization. His experiences have allowed him the opportunity to consult formally with many large academic and private practice sports medicine and orthopedic practices related to their operations, business development and utilization of athletic training staff.

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