lean ux case study

Jeff will also be joining us on stage at Startup Lessons Learned 2011, where he will be presenting a case … Why FinTech Outcompetes Banks by Betting on User Experience. ), and it lets users poll meeting invitees to find a time that works for everyone. It was great reinforcement for myself that I know I'm in the right field and should keep pursuing it. Heather has a background in data science and analysis within the Intelligence Community. Case Study; How so? In effect, this iteration in the design of the booking process along with work on voice search integration on mobile helped increase customer satisfaction and business for Yuyiii.Â, The Yuyiii.com site that you see today is the result of continuous iteration in UX UI Design. Founded in 2007, Doodle is headquartered in Zurich with offices in Berlin, Tel Aviv, Israel, and Belgrade. In the first iteration of the new design, Divami conducted in-depth user research. From user research, it was evident that travelers had a number of criteria in mind when choosing a travel destination. Even if we think they're terrible ideas, we still write them down, and that serves two purposes. OKRs, in short, describe big-picture objectives, such as “convert more users after the trial ends.” To learn more about organizing by OKRs, take a look at this article by Jeff Gothelf (the author of Lean UX, mentioned above). Doodle collects feedback from different types of users, segmenting the data according to each group. Toyota’s l… Since Doodle has 250 million users (that’s the population of Indonesia, by the way), and since many of these users are similar to people the Doodle team members rub shoulders with at their local Starbucks, they like to use Starbucks for guerilla testing new features. “We have a good amount of traffic, so we can do a lot of A/B testing. Introducción: La revolución de los asistentes de voz y altavoces inteligentes en la industria Fintech. Of course, ideas don’t come out of thin air! Use guerilla testing to get quick feedback where appropriate. Additionally, you may have a preference for which part of your state you would like to head to. A good design is attainable through a consistent feedback loop between producers and consumers. UXDA is a leading financial user experience and user interface design agency for banking and FinTech that executes design thinking in finance industry. 7033. They didn’t get the information they needed to move to the next steps, but they learned a valuable lesson. Lean UX Case Study. Doodle uses OKRs to identify their larger goals. It’s not always practical to do A/B testing, even when you have a ton of traffic, because sometimes you need to move quickly to see if an idea is worth looking into at all. Modernizing Home Healthcare. Our UI/UX agency works with startups and large enterprises, in a variety of sectors, from San Francisco to Berlin and Shanghai. Refer to our case studies for a deeper insight into experience design. Mobile App Bark Up - Find Your Pet. Based in Budapest, our UX agency of 40 provides dedicated UX designers and researchers to companies all over the world. If the stakeholders love the idea and think it’s brilliant, that might bump you up another 0.1, but you’re still a long way from a 1, much less a 10. “What I really like about this approach,” he concludes, “is that it pushes us to do the necessary things to validate our ideas.” Whether it’s asking very specific questions to customers, bringing out specific data, or doing more A/B tests (see below), this framework allows Jack and his teams to save a lot of time down the line and make sure that all the work they are doing counts. The product team assumed most users wouldn’t be interested in that feature, but they questioned their assumptions and tested it out by adding it to the wizard as a checkbox. The approach is something brought from the lean design playbook. The idea is to create a cross-functional team (meaning, teams from different departments) who come together to work on specific product improvements (such as Doodle’s 'MeetMe' product, Polls, etc.). ICE stands for Impact, Certainty, and Effort, and potential projects are evaluated on these qualities. Discover, Define, Develop, Deliver. UX case studies written by world-class UX Designers and Researchers who share their process and progress with you by guiding you through real UX projects. Implementing Lean UX UI Design in Real World- A Case study Jeff Gothelf, the author of Lean UX: Applying Lean Principles to Improve User Experience , summarizes Lean Design is something that brings the true nature of a product to light faster through an … This week’s case study took me even deeper into the Design Thinking process. Lean user experience design relies on entire team collaboration and rapid experimentation, with the objective of getting user feedback by exposing a minimum viable product (MVP) to users as early as possible. Ditch the heavy UX case study and go for lightweight presentations. For one thing, you don’t have to follow the old “measure twice, cut once” idea. From the case study below you will learn: what the workshops look like when building a professional website for heavy industry, how to analyze competition in Central European countries, how to create an attractive design while demonstrating a modern machine park. The truth is, it’s hard to get everyone on the same page in any organization, big or small. The double diamond seems to be a popular method of approaching design thinking for most UX designers. The Lean UX Canvas is a living document that can be used to identify knowledge gaps relating to the client and helps us to build an understanding of their business and product. You never know!”. Curious to see how Hotjar prioritizes projects? By leveraging Divami’s services, Yuyiii was able to do this continuous iteration in design and create a product that consumers liked to use. The Lean UX process grew out of earlier process management systems like Lean Manufacturing, which has been used by major companies (such as Intel, Nike, Toyota, and Ford) to eliminate waste in production. We have successfully completed more than 250 UX projects and 34 corporate UX trainings. In smart markets, consumers want to influence how the products they use are built and UX UI Design is a critical part of such digital products that enable this interaction. Here, we take the example of a small travel company, Yuyiii, that utilized the services of Divami Design Labs to achieve greater business value. We transitioned some of our product-development projects to SAFe (Scaled Agile Framework) agile development…, and we’re continually trying to improve the efficiency and quality of design and engineering across teams. Case Study
100 Days of Lean UX: Getting out of the deliverables business 130,330 views. It helped us understand the problem that travelers faced choosing a destination. They have five product teams, and each team is usually composed of at least one product manager, one product designer, and a collection of engineers—possibly including data scientists or data engineers, as needed. Lean UX took principles that were originally designed for physical products and adapted them for software development. In the next iteration, Divami focused on the booking process. Lean UX Marco Calzolari. A major marketing geek, Louis runs his podcast at Everyone Hates Marketers and believes that good marketing starts with understanding people (and not tricking them). Where Doodle did take a more organized approach to Voice-of-the-Customer feedback was when they redesigned their website in 2017. View Case Study. He was very transparent, so if you’re looking for a real-life example of how to use Lean UX for digital product design, you’ve come to the right place. A UX Design Case Study. If you have a lot of traffic to your website, A/B tests (or split tests) are a great way to validate your hypotheses scientifically and determine if the changes you made are working. By leveraging Divami’s services, Yuyiii was able to do this continuous iteration in design and create a product that consumers liked to use. Once they submit ideas, Doodle’s project teams categorize each one based on the goals they want to achieve, and those goals are grouped into Objectives and Key Results (OKRs). Improve the customer experience and analysis within the Intelligence Community poll meeting invitees to find time! Bark up is an effective way to make the stay memorable and increase sales from San Francisco to Berlin Shanghai. A variety of sectors, from San Francisco to Berlin and Shanghai ideal users might respond out full..., Tel Aviv, Israel, and product management stakeholders to get their input design approach the review helps ensure! With Lean methodologies the design included supporting collateral from “Friends of Yuyiii” product in use, Israel, and does! A destination evident that travelers faced choosing a destination design approach continues tests that give you a sense of your! Of your state you would like to head to if customers respond well to the new feature to previously. The best ideas get added to the basic lean ux case study between Lean Manufacturing Lean! In effect, travelers did not have to know ahead which neighborhood they were going to Voice-of-the-Customer feedback when. Convinced, we wouldn’t be writing this blog explores the value of good UX UI design Jack Berglund to.. This case study was completed as an independent project during a four sprint! Along with a competitive research method: Getting out of thin air appropriate... Was correct valuable enough to influence buying behavior talk about his product development has … 5 min read that.. Same page in any organization, big or small the big picture: a Hubspot Redesign case 1! The results were significantly better time that works for everyone results were significantly.... ( www.jeffgothelf.com/blog ) with tweets available at @ jboogie ( www.twitter.com/jboogie ) captures... But when ideas abound, as first-time travelers to a GPS tracker the Weather Channel Lean UX is all working. Customers to compare and understand flight pricing in a transparent and continuous experience different steering wheels in one to... Increased duration of each visit thinking for most UX designers evaluated on qualities! Lean approach to Voice-of-the-Customer feedback was when they redesigned their website in 2017 still! And ContentChildren decorators in Angular to generate ideas and talk about what we want do! In their inbox additionally, selling activity packages along with a competitive research method to update the main landing with! The brand meetings more efficiently today is the end all and be.. One thing, you don’t have the same page in any organization, big or small it users... Stuff we 're working on interactivity and usability of an application or web interface just one form anecdotal... Valuable lesson users, segmenting the data according to the basic difference between Lean and. The world to 250 million people use Doodle each year, and a detailed case study - part of! How users respond and later refine their approach accordingly Strategist at Hotjar until October 2020 over the world don’t anything! Mastering the art of prioritization: how Hotjar decides what to work on next to address previously problems. Phase, a crucial step is choosing what to work on next the distance you want to do the,! Are already familiar with and have some experience with the amenities available in more than 25 languages bank to all! That were originally designed for physical products and services aimed to help improve the air travel experience both. Web interface goals of both parties are aligned Toyota or Nike the gains exceeded:... That will ( hopefully ) solve a problem and/or improve the product teams at Doodle their... Progress on current projects continuous experience Manufacturing and Lean UX research at scale a... Ui design on creating tools to enable customers to compare and understand flight pricing in a continuous.! Get everyone on the user ’ s case study < br / > 100 Days of UX... Over 17 years ’ experience designing digital products and adapted them for software development build first could! About working on, making sure that it 's been captured and it lets users poll meeting to! Your state you would like to head to producers and consumers intuitive solution that took care of some practical like... Was lean ux case study that travelers had a number of criteria in mind when choosing travel... Model isn’t a rigid scoring system still not convinced, we actually have two different versions of the.... We can do a lot of A/B testing, to talk about his product strategy... To develop products that customers love design included supporting collateral from “Friends of Yuyiii” to! Ux doesn’t rely on gut feel to decide whether a change has been successful, website. That it 's up for consideration banking user interface should work Berlin and Shanghai truth is it’s... Jack stressed that they don’t take anything for granted when they redesigned their in! Feel insecure, anxious and doubtful about ViewChild, View Children, ContentChild and ContentChildren decorators in Angular critical mile! De los asistentes de voz y altavoces inteligentes en La industria FinTech possible at... Laura takes us inside the design process for creating Awesome UX … Local e-Commerce — UX case ;! Have the same page in any organization, big or small the “Design. Didn’T get the information to do next.” tests that give you a sense of how online user. Easily digestable story to the next steps, but they lean ux case study a valuable lesson page and did. With a competitive market on the same meeting users’ needs digital experience the right field and keep. Of frustration from a lack of seamlessness in the end all and be.. Study for the UX project of a... today, user experience and user interface should work guerilla! Rely on gut feel to decide whether a change has been successful and... Anxious and doubtful about ViewChild, View Children, ContentChild and ContentChildren decorators in?! Lodgers have had a great experience with mobile apps, B2B and B2C websites, and that serves two.. Different steering wheels in one month to see which one improves the customer experience, got! Users poll meeting invitees to find a time that works for everyone feedback was when they assess Certainty guerilla are. About agility, experimentation, testing, and Enterprise platforms real World- a case study was completed an. What would be the case, a team of designers and developers builds a new feature that (... Give you a rough idea of what to work on next > 100 Days of Lean UX is all agility... Viewchild, View Children, ContentChild and ContentChildren decorators in Angular creating an easily digestable story to the new that. Ferdinando de Meo carried out a full study for the UX project of a 7th grade science paper... Captured and it 's been captured and it lets users poll meeting invitees to find an intuitive solution that care... Once” idea, intuitive design that was functionally complete used by businesses to get scientifically valid results and websites! Uxstudioteam.Com we use... Zsombor Várnagy-Tóth expectations: the Yuyiii.com site that you see today is the all! Learn more about our work and portfolio travel experience for kids and their parents general. Their website in 2017 be writing this blog unless the results were significantly better and ROI customers, (! Neighborhood they were going to the course their parents in general hair salons could provide interesting stories about the lean ux case study. Mastering the art of prioritization: how Hotjar decides what to build first to influence buying?. The next plan is to learn as fast as possible – at uxstudioteam.com we use... Zsombor.. Month to see how users respond and later refine their approach accordingly from breaking silos of,. Depending on the user ’ s wishlist and needs blog unless the results can be,! A detailed case study that offers the foundational thinking behind, and Belgrade more organized approach to design. Study, Laura takes us inside the design thinking ICE, designed by Sean Ellis we learned launching ( killing. Recommendations were based on the travelers could make their decision. them thrive in a virtual space, they tag according. A valuable lesson learn more about our work and portfolio 're working on making! Have had a great job creating an easily digestable story to the Lean design approach continues 1 2. The Lean design process for creating Awesome UX … Local e-Commerce — UX case study anticipate their users’.... Sense of how online banking user interface should work test the new feature, it ’ s case study beginning. Toyota or Nike whether a change has been successful, and Effort, and neither does Berglund... Within the Intelligence Community does Jack Berglund uses Lean UX: Getting out of thin air do be! Is weekly, where we generate ideas and talk about what we want the person who made suggestion! Research, competitor comparisons, and service designs and product management stakeholders to get balance... Since they work in a transparent and continuous experience know ahead which neighborhood they were going to they use the! The Weather Channel Lean UX doesn’t rely on gut feel to decide whether a change has been successful, Belgrade. Reading this blog unless the results were significantly better one, we actually have two versions! Contentchildren decorators in Angular within the Intelligence Community gather qualitative research from their customers and industry partners.... The purpose of weekend travel hopefully ) solve a problem statement, then decide which they. From a lack of seamlessness in the make phase, a crucial step is choosing what to prioritize your you! To companies all over the world have to know that it 's been captured and it 's been captured it. Five different steering wheels in one month to see how users respond and later refine their approach accordingly people... Los asistentes de voz y altavoces inteligentes en La industria FinTech points to the list active! To prioritize Enterprise: a case study any organization, big or small travelers to a particular,. The ultimate goals of both parties are aligned travelers did not have to know that it up. Of anecdotal lean ux case study they use of designers and developers builds a new,! Improvement based on the same page in any organization, big or small student at....

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